The English Premier League attracted a TV audience of 4.7bn last season, with China accounting for the lion's share of viewers. We all watch TV that we actually dont really enjoy much (and thats not just when Joelintons playing). The Welsh clubs Malaysian owner, Vincent Tan, is anticipating a major windfall from his native audience following the Red Dragons imminent Premier League exposure. Likewise, Axel Witsel has apparently confirmed that he turned down Juve for the sake of Tianjin Quanjian. According to the latest report from analyst firm SPORT+MARKT, 70% of all football fans worldwide now watch the Premier League, with 643m homes tuning in to see the likes of Arsenal, Liverpool, Manchester United and Chelsea - an increase of 11% on the previous season. Premier League secures 1-year China broadcast deal with In the UK, SportsPro understands that pay-TV network Sky Sports has no plans to release its viewing figures for the 2021/22 Premier League season. These figures are only for standard in-home viewing and exclude out-of-home and mobile device viewing. Were declining viewing figures for the Premier League to become a trend in the longer term, and were similar trends to emerge elsewhere in Europe, football on the continent would already be in a critical financial situation. Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. READ MORE: How Football Explains Capitalism. What marketers can learn from the Champions League Final Then it is split between clubs dependent on how large the market they represent is, how many clubs there are from said market, the final position of each club in the previous season's domestic league, and the performance of each club in the Champions League. Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The Chinese soccer fans will be able to watch English Premier League matches on free-to-air television again revenue with good viewing figures. How to get into football - the most popular sport in the world, with clubs and facilities throughout the UK. "One main driver of the rise was the switch of the League's broadcast rights in China from pay TV over to terrestrial coverage. ZZ leaves Charlton in search of Premier start Shanghai Shenhua made a major impression on European football with the capture of Nicolas Anelka and Didier Drogba in 2012, on weekly wages of around 170,000 and 200,000 respectively. Now, China has begun to tread on Europe's toes in even more emphatic fashion. Use Ask Statista Research Service, on the NBC Sports networks; including streaming data, NHL - number of Stanley Cups won by team 1915-2022, Super Bowl TV viewership in the U.S. 1990-2023, Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2023, NBA Finals TV viewership in the U.S. 2000-2022. Chelsea head coach Thomas Tuchel's PSG transfers analysed after 344million splurge, Jose Mourinho may already have an answer to big Tottenham problem and his Harry Kane replacement, earned 11.5million from television money during the 2019/20 season, What time is Match of the Day on? Learn more about how Statista can support your business. In terms of transfers, wages and so on, the Premier League and its European associates are already suffering from little short of hyperinflation. Asia and the EPL: How a Continent Fell in Love with the Premier ", Sports Media Watch, Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) Statista, https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/ (last visited May 01, 2023), Number of TV viewers of the English Premier League in the United States from 2018/19 to 2020/21 (in 1,000s) [Graph], Sports Media Watch, May 29, 2021. Sports Media Watch. Asia offers an enormous market for the Premier League product and has emerged as an invaluable revenue stream for EPL sides. Chinese clubs aren't recouping much of their massive investments on matchday, then, nor is it feasible that broadcasting money is covering their costs. Philadelphia and Raleigh tied for fourth place. There were 262,102 hours of Premier League coverage broadcast around the world last season, reaching 1.03 billion homes for all broadcast types. League grows audience abroad with English social READ MORE: Football, Floodlights and Threats From The Taliban Life in the Afghan Premier League. For the Premier League, this comes at a time when a fall in viewing figures has shaken the industry. The 3-2 win for Wrexham that day, featuring a last-minute penalty save by ex-Premier League and England goalkeeper Ben Foster, broke viewing records for UK These are stunning numbers, amounts which would make eyes water at even the wealthiest of European clubs. It is understood the reasons for the termination were financial rather than political. Standard Digital includes access to a wealth of global news, analysis and expert opinion. To help achieve that aim, as long as it is expedient, Chinese owners will stop at nothing to outdo European clubs. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. Read about our approach to external linking. In regards to the future of European football, and certainly the Premier League, we have a tendency as fandom, punditocracy and press to be more than a little parochial. Sky and BT Sport (which shares Premier League rights in the UK) will have Premier League football and the myth of the 14m viewers The English Premier League has secured a new broadcast deal with Tencent in China, moving quickly to replace its previous $700m contract in the country that was Masters said that a new approach might be taken for China when the rights for the 2010-11 season and onwards were negotiated. 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We want as many people as possible to see Premier Leagues matches. Amongst the so-called Big-Five leagues in Europe, which include the top-tier football leagues of England, Spain, Italy, Germany and France, the combined revenue of all For a full comparison of Standard and Premium Digital, click here. China It really is the Best League In The World. Date published: Wednesday 7th October 2020 11:14 - Sarah Winterburn. Rather, they are benefitting from enormous injections of private capital, often at the behest of some of China's richest men and the lucrative corporations they command. Comcast-owned network buoyed by rise in games averaging more than 1m viewers. BT Sports coverage of Everton v Brighton got 669,000 842,000 and Chelsea v Crystal Palace 577,000 to 921,000. AFP. Reports suggest he is now set to make it onto the list of the top-10 best-paid players in the world. Naturally, every press release declares them to be amazed and delighted by increases in Prime subscribers, but without independently verifiable facts, we should raise an Ancelotti-style eyebrow. It is shaping up to be a busy summer transfer window for Arsenal but which senior defenders should Mikel Arteta and Edu look to sell or loan out ahead of next season? It could feasibly come down to a decline in broadcasting revenues as precipitated by a stagnation in viewing figures, which combined with China's monumental spending could see the Premier League and co. flounder, or find themselves financially submerged. Premier League viewership on NBC up 21% for 2021/22 season Then you can access your favorite statistics via the star in the header. The first determining factor is the final amount of money in the market pool, which was estimated to be 292m (263m) for the 2019/20 season. Are you interested in testing our business solutions? Brendan Rodgers to Tottenham latest: New manager tipped, stance revealed, 'spotted' at match, Tottenham news: Former Leicester City boss Brendan Rodgers has been tipped with taking over at Spurs following Daniel Levy's decision to sack Antonio Conte in March, Jose Mourinho stance on Chelsea return revealed amid major Mauricio Pochettino decision. Create your account and get enhanced access to all the latest stories. While figures for UEFA had improved for the group stages from the 2018/19 season to the 2019/20 campaign, the latest figures have seen this year's competition drop below both of the last two years' results - significantly so on last year's results. Ayre was formerly with Total Sports Asiaa self-proclaimed global leader in sports content and branding solutionsand brings extensive knowledge of the Asian market to the dusty hallways of Anfield. Premier League global audience on the rise That strategy could potentially spell disaster for Europe's footballing hegemony, and this is why the Chinese Super League must be considered a serious threat to the established order. Arsenal v Sheffield United had a low of 743,000 and a high of 1.1 million: more typical of a non-big Sky game. Afghanistan, Moldova, Turkmenistan, North Korea and Cuba were the five countries without coverage in 2018/19. Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be Why are we no longer surprised to see banks and banks of Tottenham fans in Hong Kong wearing their Lilywhite replica shirts and singing Ossies Dream just as they would on the Shelf at White Hart Lane? Newcastle United v Burnley only saw a poor 358,000 to 479,000 watching its broadcast on Skys Main Event. Inter Milan owners Suning sue English Premier League over China Basically, to get to 14 million, Sky seem to have added up the viewing figures for all their sports channels across 24 hours, then pretended that these are all unique viewers without any crossover between programmes and fed the press a story trumpeting 14 million viewers without making the distinction between viewership numbers and actual viewers. Twenty-five minutes into the United game, Sky had 3.3 million viewers as a peak. However, this did not prevent the US media giant renewing its broadcast partnership deal with the league by signing a six-year agreement worth around US$2.7 billion. AFP. Follow @Eddydove on Twitter to continue the dialogue. By putting the facts in a hall of mirrors, all that they succeed in doing is making people cynical about any claims they make. WebIn China, Premier League audiences were 6% up on last season. Get latest scores and headlines sent straight to your phone, sign-up to our newsletter and learn where to find us on online. WebThe English Premier League (EPL) is widely regarded as one of the most exciting and popular soccer leagues in the world. Some of the viewing figures for the lower-tier Premier League games were quite low. If you did, youd have been counted as a viewer up to 10 times. These look a bit higher than might normally be expected. There may be a little evidence that smaller games are attracting less than would be typical and that bigger games are pulling a little more. Something went wrong, please try again later. So, how big a threat is China to European football and the Premier League? China's manufacturing activity contracted in April, official figures showed Sunday, due to tapering global demand and slow domestic recovery after Covid-related Washington DC scored the highest average season-long local TV ratings on NBC, USA Network and NBCSN. Chelsea, who also exited the competition in the round of 16 against Bayern Munich, earned 14.9m - 3.4m more than Tottenham. China has the most Premier A link has been emailed to you - check your inbox. Footballs 3pm Saturday blackout: Time to end it or vital to protect Why battle the titanic clubs of the continent on a level playing field, when it would be more effective to tilt the odds? We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. Premier League viewing figures - Main Event only (missing weeks) 2nd Feb - 190,000 9th Feb - 133,000 23rd Feb - 97,000 2nd March - 94,000 23rd March - 62,000 30th March - 79,000 13th April - 75,000 Some weeks missing As Manchester City and Liverpoolcontested a thrilling title race, a cumulative global audience of 3.2 billion for all programming watched the action between August 2018 and May 2019, an increase of six per cent on the previous season. But one thing is not in doubt, football is an incredibly resilient sport, even if its finances are not, and it currently seems that it will always have a TV audience, but how big that will be in the long term remains to be seen.