Currently, the main source of distracted driving is cell phones. These individuals are more susceptible to media influence and are also more . Beyond just debating its efficacy, past research has also considered what ethical issues can arise from the use of fear-based appeals in social marketing. Amos Johnson Asheville, North CarolinaWATCH: http://www.youtube.com/watch?v=RcRTwKminbQOn May 10, 2010, 16-year-old Ashley Johnson was killed when she lost control of her vehicle, crossed the center line, and hit a pickup truck head-on. Ask the driver to focus on driving. Relationship between Gender and Response to Fear Appeals. Yellman, M.A., Bryan, L., Sauber-Schatz, E.K., Brener, N. (2020). Part One 1. Anything that takes your attention away from driving can be a distraction. The PSA was shown one time to a convenience sample of 109 students in one large undergraduate level class and two small graduate level classes in the Mass Communication department at Texas State University in the fall of 2011. The cookies is used to store the user consent for the cookies in the category "Necessary". Qualifying questions were included to ensure that subjects fit into the sample criteria of students aged 18 - 24 attending Texas State University. more likely to drive after drinking alcohol. First, it employed a nonrandom, convenience sample. Comprehensive GDL systems include five components. Therefore, some scholars argue that, rather than using scare tactics to persuade people, public health campaigns should focus more on instilling in audiences the belief that they are capable of exercising control over their health behavior and less on attempting to frighten them with fear appeals into ceasing, or not starting, deleterious health habits (
Schoenbachler & Whittler, 1996
In line with this research,
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However, the results for that question were mixed in that the proportion of respondents who answered either somewhat disagree or somewhat agree were roughly equivalent. Texting or emailing while driving was more common among older students than younger students (see figure below) and more common among White students (44%) than Black (30%) or Hispanic students (35%). Finally, a main limitation was that reported intentions might not fully and accurately determine actual behavior in people. ). Watch: Faces of Distracted Driving: Get the Message: http://www.youtube.com/watch?v=vjmlv1rbGKE. Copyright 2006-2015 Scientific Research Publishing Inc. All rights reserved. Distracted Driving Summary Fact Sheet pdf icon[PDF 660 KB]. Also on the theme of documenting real examples of distracted driving, this clip is from an episode of Driver Rehab (it runs almost 10 minutes). Informs safety guides of driving. When asked to rate their agreement on the statement, It is less dangerous to read text messages while driving than to write them, a slight majority (34.3%) reported that they strongly disagree. They were: more likely to not always wear a seat belt; more likely to ride with a driver who had been drinking alcohol; and. Effectiveness of Safety and Public Service Announcement Messages The absurdity of texting while kissing or during yoga makes you question why texting while driving would be any different. PSAs are effective in reducing driving incidents, they allow watchers to see for themselves the dreadful impacts of texting and driving, PSAs convince and remind the watcher to not text and drive at the same time. Hastings, Stead, & Webb, 2004
SOLUTION: 7.04 write argumentative essay - Studypool points out, one can die by being a distracted driver themselves or as a victim of another individual driving in that manner. Half the screen shows the driver and the other half shows the road. Both of these associations suggest that the third-person effect was not present in this sample because students first-person opinions and their opinions concerning others moved in the same direction. 46 Words1 Page. Although her father had warned her against cell phone use behind the wheel, she was texting at the time of the crash. Lewis, Watson and Tay (2007)
Distracted driving is a huge issue in our society. 2.3. Affective response (general) scale. The risks are great and lead to unfathomable results. Davison, 1983: p. 3
RQ 3: Is there evidence of the third-person effect within the data results? 20 percent of the distracted driving accidents have been fatal. Wilson & Stimpson, 2010: p. 2213
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The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". Previous research has looked at the ways in which fear is used and the effectiveness of doing so (
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drew the conclusion that young males are considered a high risk road user group and threatening appeals aimed at them tend to emphasize physical danger (p. 213). Lennon, Rentfro, & OLeary, 2010
Second, this age group appears to be at the greatest risk, at least statistically, of being involved in a distracted- driving car crash (
There are three types of driving distractions, Distracted driving impacts thousands of Americans each year, Some groups are more at risk for distracted driving, States are working to prevent distracted driving, The Federal Government is working to prevent distracted driving, Centers for Disease Control and Prevention. The issue of distracted driving has been a popular topic in research and the subject of numerous campaigns and laws. Distraction can be broken down into three overarching types. This cookie is set by GDPR Cookie Consent plugin. exposed his subjects to PSAs that featured two different messages of self-efficacy as a means of preventing the act of driving drunk and one PSA that solely described the likelihood of being arrested for driving drunk. ). National Highway Traffic Safety Administration. While the effectiveness of cell phone and texting laws requires further study, high-visibility enforcement (HVE) efforts for distracted driving laws can be effective in reducing cell phone use while driving. , was described and then modified by
A self-report questionnaire with 26 questions was developed to assess some demographic information about respondents, their perceptions of the PSA, and their intent to engage in a particular distracted driving behavior, text messaging while driving. The National Highway Traffic Safety Administration administered a survey in 2009 that reflected an increased frequency of electronic device use while people were driving (
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Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. used a questionnaire instrument to measure the behavioral intentions of a sample of 152 drivers in Australia both before and after they viewed two different, threatening advertisements promoting road safety. Texting behind the wheel makes you 23 times more likely to crash, and reduces your reaction time by 35% A public service announcement wouldn't effectively reduce the amount of distracted drivers. Laurie Hevier St. Paul, MinnesotaWATCH: http://www.youtube.com/watch?v=_pHBWyUQxx4On April 15, 2009, 58-year-old Julie Davis set off for a hike with her best friend in Rudolph, Wisconsin. This phenomenon is an important topic of study because it is prevalent in American society and can have grave consequences. ValeneBummara,JinbongChoi, (2015) Exploring the Effectiveness of Distracted Driving PSA (Public Service Announcement). Lennon, Rentfro, & OLeary, 2010
Ricks proposal has the added benefit of dealing with the problem of phantom callsand pointing out how little drivers can be trusted to do whats right in the moment. Concerns Regarding the Use of Fear Appeals. When asked the question, How often do you write/read text messages while driving? the majority of respondents (61.8%) answered that they did so sometimes and 10.8% answered frequently. Emphasize that texts and phone calls can wait until arriving at a destination. these results, it does seem as though the PSA evokes the sought after intentions in the sample. Distracted Driving Car Accidents in California The statistics prove this: Nearly 60% of drivers in California say that they have been in an accident or nearly hit by a distracted driver. The distractions comes from text messages, phone calls and radio. Almost 70% of the sample rated the PSA on the Left me with a bad feeling side of the scale. Based on. There are three main types of distraction:2, Sources: National Highway Traffic Safety Administration, 2010-2013external icon, 20142018external iconand 2019external icon. Suddenly, the ad shocks the audience by showing each driver crash their vehicle as a result of their distraction. The subjects will be shown one time a thirty- second public service announcement from the National Highway Traffic Safety Administrations campaign against distracted driving. ). They may have paused for a bit, but they have since resumed. Yet, the present study did not find support for the third-person effect. The present study aims to examine the effectiveness of a public service announcement against distracted driving on a convenience sample of college students attending Texas State University. This issue presents a problem for social marketers because the advertisements they create are seemingly reached by primarily one gender instead of both. ). If you need to go back and make any changes, you can always do so by going to our Privacy Policy page. Speak up if you are a passenger in a car with a distracted driver. There are no cellphones and no one takes their eyes off the road. Despite the popular use of fear appeals in social marketing, and especially in road safety advertising, inconsistent opinions remain regarding the effectiveness of this strategy (
To honor her brother's memory, Loren Vaillancourt has been using her visibility as Miss South Dakota 2010 to speak with schools and organizations throughout her state about the dangers of distracted driving. NHTSA, 2011
Cell phone records indicate that the driver was texting just prior to the collision. Table 1. Whether its adjusting your mirrors, selecting music, eating, making a phone call, or reading a text or emaildo it before or after your trip, not during. This study focused specifically on the distracted behavior of text messaging while driving. NHTSA, 2011
But opting out of some of these cookies may affect your browsing experience. Accidents from distracted driving occur when the driver's attention is distracted by external factors such as picking calls, answering texts, or even taking a bite. Argument OrganizerChoose one of the following questions to answer for the argument essay in this module.Does our state do enough to prevent distracted driving?orCan a Public Service Announcement (PSA) help reduce the number of distracted driving incidents?Part OneWrite the claim you will present in your argument essay.Write the counterclaim that you will refute in your argument essay. ). One of the biggest distractions, texting and driving, has tried to be solved in many ways.